6 Tips to Diversify your Business
Never keep all your eggs in just one basket!
This is part two in my serious about money, however this advice doesn’t specifically pertain to sex work. If you’re looking to make extra money, you might find a tip or two in the post below useful to diversify your business, or businesses.
Find out what you’re good at.
Many skills are marketable, you just have to find out what those skills are. For example, my job includes writing, graphic design, video production, voice-over work, editing, and much more. They’re all marketable transferable skills that I can do home at a computer in my spare time. Therefore, I can use these skills in different industries to earn extra money and diversify my business, just because I write descriptions for clips, doesn’t mean I can only write descriptions for clips. I can apply my skills to product descriptions for commerce websites, copywriting for products, and the list goes on.
I have many translatable skills, and so do you. You might just be unaware of them.
I suggest you sit down and write out a list of skills you use at your job, or update your CV. When you write a CV you have to do know what you’re good at. Start from there, start with the skills you’re confident that, and work towards introducing more as time goes on.
Add slowly and cautiously.
Don’t rush off, and open five new accounts of five separate things. It’s not going to work. You’ll get overwhelmed, frustrated, and most likely fail. It’s better to add a new business, or a new hustle every few months so you know what you’re getting into, and to make sure you’re doing it properly. Depending on the size of your business or company, it might take longer than a few months. That’s also okay.
Now, if you’ve got some experience struggling multiple accounts – and by accounts I mean side hustles, you might be okay. It’s still a lot of work.
Do it sustainably, and cautiously. Don’t throw all your time into something that’s not going to make you money right of the back when you have bills to pay.
Never work for just one company.
A lot of the companies I work for have more than one main site where I can sell clips, pictures, and even a membership service just by signing up at one place. That’s dangerous, because iIf they go down, your entire catalogue of content, and income source also goes down. It might take longer, but it’s always best to add multiple sites for the same content. You have to diversify your business.
It’s bit like affiliate marketing, if you sign up for just one companies affiliate scheme, and the customers you’re trying to learn don’t like shopping there, you won’t get any sales, therefore commission. But if you have signed up to multiple affiliate schemes, you’re more likely to get the commission.
If you have content that can be put in multiple places, do it. Some might think it will dilute your brand, and for some it may, but if money is what you’re going for (and let’s be honest it is), the wider your net the more you’ll catch.
Try something new.
I was pretty hesitant about trying to affiliate marketing (as mentioned above), but once I started I found out how easy it is. It’s a bit of a headache to begin with, you have to sort the wheat from the chaff so to speak, but once you’re used to it it’s a great way to money over time.
Because I tried something new I opened up a new source of income for myself, there are endless ways to make money online, even without taking your clothes off.
Prepare for the unexpected – as much as you realistically can.
I ended up not really able to work for a year last year, and my income to a massive hit. I had no money. So, this year I’m determined to plan a little better mainly through affiliate marketing, and content hoarding which basically means I produce content in bulk, and then space the release dates out. I will continued to do this for as long as I can so I have new content to draw customers in. However, I’m always trying to find new ways to earn money, as mention depending on my circumstance. Since I can’t move around much, and getting all dolled up is a pain, I’ve taken on more writing work, and audio work. This allows me to work from bed, and I still earn.
It’s not a perfect system, I’m still trying to finesse it, but it’s a start. Like anything meant to be done over a long period of time, I wish I’d started last year. However, at least I’ve started now.
Do you have any ways you diversify your business? If so, let me know down in the comments below!